Website Development Company, Bend, Oregon, Website Design.

SEO -much has changed!

Posted: January 21st, 2012 | Author: | Filed under: Bend Oregon, Internet Tools and Tips, Web Development, Website | Tags: , , , , , , , , , , , , , , , , , , , , , , | 3 Comments »

S.E.O. Search Engine Optimization

Search Engine Optimization for  promoting one’s website used to be much easier not too long ago.  Much has changed! When search engines first got started they used to rely simply by trusting what the website owner said about their site. If you were looking to add specialized optimization, you would need only to add some meta-tags.  This would get you to the top rankings. If your competitor listed a keyword 7 times and you listed it 8 times; you would out rank your competitor.  You can see how things were systemically favoring 2 parts dishonesty and 4 parts chaos. The game has changed since then.

Much more complex formulas are running the leading search engines of Google, Bing, and Yahoo. While meta-tags are still essential and helpful in helping your website get recognized by the most used search engines within particular searches; there is now a whole list of elements that comprise the essentials for optimization techniques!  No longer is it as simple as repeating the same word a thousand times, and giving attention to the met- tags simply.  Now search engines are looking for a whole spectrum of essential elements to better ensure accuracy and fairness, including:

  • Meta tags
  • Domain names
  • Header tags
  • Bold text
  • Keyword weighting
  • Keyword prominence
  • Alt tags
  • File names
  • Link text

In addition to these is Google’s PageRank formula.  This is how Google assesses all the links that are directed to your website from outside websites.  If a well ranking external website has a link to your site in good standing, this helps you out.  It is a kind of who you know system.  Getting a good page rank takes time and a bit of work in getting this done.


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Search Engine Optimization: Page Titles!

Posted: September 27th, 2010 | Author: | Filed under: Bend Oregon, Internet Tools and Tips, Web Development | Tags: , , , , , , , , , , , , , , , | 3 Comments »

Your website’s individual page titles are one of the most essential and natural ways to infuse relevant S.E.O. content into your website! In HTML code, the page title tag specifies the title of an individual page within your website. It is code which is inserted into the header of your web page and should look something like this:

<head>
<title> Search Engine Optimization: Page Titles! </title>
</head>

Of course, you will probably have quite a bit of additional tags within your opening and closing head tags, such as the various meta tags. Each one of your website’s pages should have its own unique title that describes pointedly what the respective information is in that particular page itself.  The viewer of your website will  see this information in Google’s natural listings in a search results page, as well – at the top of the internet browser window in which one views the web page.

If you do not have a page title tag on any of your web pages, then you will be one of the current 19,000,000 results who come up on a Google search for having “untitled document” as their page title. Please, do your self a favor and don’t be one of those.

I hope this post is helpful. I will be continuing with more S.E.O. helps a couple times a week, so bookmark this blog on your R.S.S, or share it on Facebook or Twitter through the social media link below! Thanks for stopping by!


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