SEO -much has changed!

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Search Engine Optimization for  promoting one’s website used to be much easier not too long ago.  Much has changed! When search engines first got started they used to rely simply by trusting what the website owner said about their site. If you were looking to add specialized optimization, you would need only to add some meta-tags.  This would get you to the top rankings. If your competitor listed a keyword 7 times and you listed it 8 times; you would out rank your competitor.  You can see how things were systemically favoring 2 parts dishonesty and 4 parts chaos. The game has changed since then.

Much more complex formulas are running the leading search engines of Google, Bing, and Yahoo. While meta-tags are still essential and helpful in helping your website get recognized by the most used search engines within particular searches; there is now a whole list of elements that comprise the essentials for optimization techniques!  No longer is it as simple as repeating the same word a thousand times, and giving attention to the met- tags simply.  Now search engines are looking for a whole spectrum of essential elements to better ensure accuracy and fairness, including:

• Meta tags
• Domain names
• Header tags
• Bold text
• Keyword weighting
• Keyword prominence
• Alt tags
• File names
• Link text

In addition to these is Google’s PageRank formula.  This is how Google assesses all the links that are directed to your website from outside websites.  If a well ranking external website has a link to your site in good standing, this helps you out.  It is a kind of who you know system.  Getting a good page rank takes time and a bit of work in getting this done.

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